We hear a lot about how important email marketing is and how to convert readers to subscribers, but not a lot about what to do once we’ve got them there.
Most of your business will come from your subscribers. So, it’s important to know what to do with your subscribers once you have them.
One of the best methods you can implement is a short course on a topic relevant to your blog and reader. Unlike the ebook method, which often gets put down unfinished, this reminds your subscriber they have more to read and gets them used to reading material from you on a regular basis.
It’s important not to sell anything in your email. The short course should be used to build trust with your reader. Ideally, you will have links within your email that point back to other relevant pages on your site. This will increase the page views on your site and can help link your subscriber to relevant information that may be otherwise buried away amidst the posts on your site. Here is where you can also link to pages on your site where you have advertising, affiliate links, or other products for sale.
To implement a short course, you simply need to set this up within your mailing list provider. You’ll set your course up as an autoresponder so the emails will be sent automatically to your subscriber at whatever frequency you specify.
The material can be a fresh compilation of work not otherwise found on your site or a grouping of posts from your site that work as short course material. For example, one of my short courses is Query Letters that Work and is a grouping of early posts from my original blog back in 2009. (These posts can be found here on my site today.) This is a short course that I still use to this day, particularly for subscribers who are seeking the traditional publishing route.
Points to remember:
- No selling in your short course emails
- Keep topic on point and relevant to your subscribers needs and desires
- Make sure your emails are both genuine and helpful
And, finally, your emails are part of a larger conversation with your readers; let your passion and style shine through in your writing!
Questions? Comments? Post in comments section below!