A blog is a relationship. It connects the reader with you in a way no other website can.
A reader comes to your site because your topic interests them. A reader hangs around because, through your writing, they identify with you in some way. This is a great advantage over other types of websites. With your writing, you can build both desire and trust. Desire to have what you are promoting and trust in you as the expert. Do this and you will make money with your site.
So, how do you build trust with your audience? By writing rich, quality content that reflects your passion. You don’t have to be tied down creating lots of content, you just have to have good content. Good content is essential. With good content, you can post to your blog as little as once a week and still make good money. Remember, a blog is conversation with your reader, so let your style and your passion come through in your writing.
As you grow, so will the comments on your blog. The ability to comment on content in a website lets your reader feel connected with you, a part of things. In addition, it carries on the conversation you started, helping your blog to get noticed and to grow. And, it connects your readers to one another, turning your blog into a community.
Another great feature of blogs, your readers can receive an email with your new content every time you post. You don’t need to rely on your reader coming back to your blog in order to see what you’re sharing. Another great relationship building tool. (Feedburner makes this a simple process.)
Focus on producing quality content that your readers can identify with. Do this and your blog truly will be a relationship worth building on.
Need help learning how to create quality content? Click here.